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When you’ve conducted Google searches recently, have you noticed that there are videos on the first search results pages? This is primarily due to the increasing use of promotional videos for marketing a company’s products or services. As a marketing tool, online videos can be highly effective. For instance, the following statistics show that using promotional videos as a part of your marketing strategy can be beneficial:

• It can be up to 6 times more effective than using print and other types of internet marketing strategies.
• It could result in nearly 60% higher buying confidence among consumers where the purchase of your products or services is concerned.
• Over 70% of all consumers watch product videos before making their purchases.
• Roughly 50% of those individuals in the 25 to 54 age group share videos over the internet on a regular basis.

Regardless of the statistics presented here, the bottom line is that video marketing provides you with a competitive advantage and increases your chances of attaining a higher position in the Google search results pages. So incorporating videos along with your web content can improve your SEO. Since Google searches are classified as organic (unpaid), it makes sense that so many UK search engine optimisation firms now recommend integrating promotional videos to help your SEO efforts.

Search engine optimisation and videos can be used in conjunction with one another for a broad range of marketing efforts such as e-mail marketing, mobile website marketing, and social media marketing. An increasing number of UK website design and development companies are incorporating videos into their projects but, they are rapidly becoming a key component in UK content marketing endeavours as well. One way or the other, videos are being used in a number of online marketing venues to assist individual entrepreneurs and large companies alike with their SEO efforts.

When you use YouTube to host your promotional videos, it can improve your SEO efforts in three ways. First, it can provide you with a link to your business website that Google can easily recognize. Secondly, YouTube allows the addition of descriptions, keywords, links, and titles. This enables you to gain maximum visibility and reach a much larger target audience across the major search engines (i.e. Bing, Google, Yahoo!, etc.). Finally, your business is twice as likely to land on the first page of the search results when using a well optimised video instead of text.