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Perhaps like me you had forgotten the wonderful Swedish Chef?

The one icon of Sweden which made a dominant lasting impression on my childhood (aside from the obvious exports of ABBA and the Volvo).

In fact the impression was so great that here I am in my late 30s posting some footage of the chap, having just had a few days in Stockholm Sweden.

It’s not like the guy is amazingly funny or anything, ok he is, yes he is, he is also representative for me and I’ve eaten raw fish prepared by a guy just like him.