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It’s an interesting title but if you are working on the Internet, and have had your entry point from a social media frame of reference, you are not doing yourself any favors (USA spelling there) unless you consider that to be only ONE tool in your tool box.

To give you an example of that I have pasted in here a list of areas (I grabbed this from InternetWorld, see you there?) that you should probably give just as much time to as your social media campaign, if not you are missing the bigger picture of web marketing.

Some items in the list might not be marketing per se, yet they are related.

  • Online advertising
  • Email marketing
  • Search engine optimisation
  • Paid for search
  • Web analytics & reporting
  • Affiliate marketing
  • Mobile & SMS Marketing
  • Rich media
  • Advertising networks
  • Ad serving tools
  • Usability/accessibility
  • Web design
  • Pod casting
  • Blogging/Vlogging
  • Web 2.0
  • User generated\social networking
  • Streaming
  • CRM
  • eCommerce
  • Secure payments
  • Hosting\managed solutions
  • Leased lines\broadband
  • Domain registration
  • VOIP
  • Security & anti-virus
  • Digital signatures
  • Web content management
  • Knowledge\doc management
  • Personalise\translation
  • Content provision/creation
  • Intranets/extranets
  • Web development
  • Search & Navigation tools for websites
  • Behaviour targeting
  • IPTV
  • Media Planning/Buying
  • Mobile Internet/Commerce
  • Marketing Resource Management
  • Digital/Media Asset Management
  • Social networking sites
  • Viral Marketing
  • Ecommerce Fulfilment/Logistics
  • IPTV
  • Raise venture capital

Anything there that you’ve never heard of, or anything that should be added to the list?