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Having been involved with the web, in a business sense, since the mid 90s I’ve found that it has been essential to practise search optimisation (SEO) in every aspect of my online work from forums, blogs, articles and links, you name it, my head is in SEO.

If you are reliant on the internet for your traffic it makes crystal clear sense that you ought to optimise all of your content for the search engines, to provide them tasty food that will keep them coming back for more, time and time again.

Ignoring appropriate SEO is akin to taking cash and setting fire to it, if your site is not optimised to rank very well you are simply throwing away prospects and essentially income, from whatever means that may be, affiliate links, google adsense or product up-selling.

I’m also fully aware of the power of “word-of-mouth” or new/social media communities and I am an advocate for that approach 100%, but the secret really is in a blended approach, you can have a large community all digging your content for you with various tools, but that community is infinitesimally small to the power of ranking on the first page of google within a competitive niche, period.

The other thing many people working exclusively in social or new media don’t always get is that their own tight-knit community of “diggers” are often not the prospects, not the customers, so hence no income generation!

I have operated Search Optimisation for a variety of clients over the years helping them to optimise for their niche market, tweaking code and content here and there and creating a variety of campaigns and methods for organic growth of back-links (essential activity), of course social media now helps immensely with the later IF the rel=”nofollow” tag is omitted.

I am available for SEO and Social Media contracts, just inquire and we can have a chat about what you want to achieve.

I’ll gently challenge you and leave you with the tools to empower yourself too.