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One of my goals this week is to update my LinkedIn profile to include as much information as possible.

Until now I have used LinkedIn as a fairly “broad stroked brush”, with some very wide summaries, but it seems to me that if I now dig deeper and outline some of my projects more specifically I’ll obtain far more recommendations.

So this is the update I’m adding for the work I carried out with the Crazy Gang at Crayon Marketing, ahh I do love the way those guys work.

(Privately Held; 1-10 employees; Online Media industry)
January 2007 – July 2007 ( 7 months)

• Worked as part of their Virtual Thirst team to develop a brand presence for The Coca Cola Company in the 3D virtual world of SecondLife.

• Conceptualised and developed a prototype “experience” of the Coca Cola brand in SecondLife.

• Created machinima video footage to aid viral marketing

• Interviewed on podcasts for viral marketing the campaign

• Sat on the advisory panel to judge a winning entry for the campaign


Below I’m including the machinima clip I produced as part of this project for those of you who do not use Secondlife, you know it might even tempt you to get your toes a wee bit wet!.


My LinkedIn