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In this Live Workshop with a Academy student we discuss how I construct funnels.

Essentially I always start with a white board and think about workflows.

The key point with constructing funnels is to start with the end goal of what you want to achieve and reverse engineer from there.

Therefore I consider how to take cold traffic and warm that up so that a prospects curiosity is triggered.

In particular I look at an Application Funnel as an example.

The key element is that each stage should have one key purpose.