This video about the very important concept of really understanding who it is you are trying to attract as customer for your products.
Whilst you can try to attract everyone for your products, you will in fact achieve far greater success if you instead niche down and communicate to one very specific customer avatar.
This means you will be a good place to use language that resonates fully with that avatar and express why your products offer so much value and benefit.
I mention the book that I wrote and this is available on Amazon using this link:
Alternatively you can get the business book for free if you become one of my students through our Academy courses.