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Digital Marketing Trends & Predictions for 2014

Digital Marketing Trends & Predictions for 2014


So I stumbled across another small yet informative Digital Marketing Trends & Predictions for 2014 infographic from Position2. Some great insights here that you need to be aware of and get a handle on. Of particular note is mobile and content marketing trends.

In summary then: Mobile gets hotter. Visual content gains more traction. Email marketing goes social. Marketers embrace automation. Social media continues to rock.

Mobile Trends

  • In 2014, 35% of all search engine traffic will be from mobile devices.
  • Mobile Search Advertising is expected to grow by 76% this year.
  • Mobile banner advertising is expected to grow by 100%
  • 40% of mobile marketers are planning on developing a mobile app in 2014.

Content Marketing Trends

  • Posts with videos attract 3 times more inbound links than plain text posts.
  • 78% of CMO’s think that custom content is the future of marketing.
  • Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement.

Email Marketing Trends

  • Social sharing buttons in email increases CTR by 158%
  • 47% of B2B marketers plan to increase their email marketing spend in 2014.
  • 77% of consumers prefer to receive permission-based marketing communication through email.
  • Email with social sharing will boost CTR by more than 150%

Marketing Automation Trends

  • 63% of companies that are outgrowing their competitors use integrated marketing automation.
  • 78% of high-performing marketers indicate that marketing automation systems are more responsible for improving revenue contribution.
  • Most frequently used metrics to measure ROI in marketing automation are response metrics.
  • The main benefit marketers want from marketing automation are better leads.

Social Media Trends

  • 33% of consumers cite social networks as a way they discover new brands, products, or services.
  • 100% of business decision-makers use social media for work purposes.
  • 52% of enterprise brands say social media is the top driver for relationship building.
  • 79% of marketers have integrated social media into their traditional marketing activities.

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