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Running any business in the UK can be challenging thanks to the large base of competition, the challenging markets, and more. Most companies focus on a variety of things, but today UK Internet marketing is a must for any business in the country – even if they have interests around the globe. And while good UK website development and social media presence is important, a great newsletter can have a big impact as well.

With that in mind, here are 10 things you can’t afford to ignore when it comes to newsletters.

1. Digital Matters – These days, studies have proven that most people and businesses communicate through the internet. The days of snail mail newsletters are almost gone. Good Email newsletters are the key.

2. Don’t Get Too Fancy – However, it’s important to understand that getting to fancy or complex in your newsletter will ruin it quickly. There are numerous email clients out there, and different ones work differently. That means that when you add too much, it may not look the same when it arrives. Try to keep it informative but simple.

3. Understand the Audience – Be sure to remember that just typing up a sales pitch and sending it off will be barely useful. Nobody likes spam. Instead, you need to provide useful information that your target audience will want to hear. Know your readers and write your newsletter accordingly.

4. Keep it Unique – At the same time, you don’t have to cover the same ground that dozens of other businesses do in a bland manner. Try to make your newsletter reflect your business’ attitude and values.

5. Subject Lines Matter – Your subject line will determine whether or not many readers even open the email with your newsletter. Be sure that it’s personal, engaging, and clear.

6. No Downloads – While some companies use .PDFs for their newsletter and ask recipients to download it to read, this is a bad idea that will eliminate the vast majority of readers. Put your newsletter right in the body of the email.

7. Call For Action – Don’t hesitate to put in a call to action encouraging your readers to check in and visit your website for your latest deal. A good call to action is clear, concise, and not repeated a dozen times throughout the newsletter.

8. Don’t Forget Contact Info – You’ll want to be sure to leave readers with a way to contact you, whether through email, phone, website, or address.

9. Don’t Add Everything – Instead, tease important information or special deals and link to your website to draw in readers. Teasers in the newsletter will capture their attention quickly so you can reel them in.

10. Choose Mailing Lists Wisely – Your mailing list will have a lot to do with whether or not your newsletter is successful. Don’t just add people to it randomly or without permission, and add an unsubscribe method in the newsletter. While they work on occasion, just buying an email list and sending out unsolicited emails isn’t usually a good way to get clients or customers.

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